This is not a retainer. We only require a contract for 30 days and that is it.

No. After working with me, my clients have gone from hearing crickets to getting near-immediate responses from the biggest names in media — without wasting hours Googling for contact information or trying to DIY pitches from free templates.

This is an investment in your business and I’d encourage you to ask yourself (because only you can answer this question): how would being recognized as an industry leader by reputable outlets change the trajectory of your fund or business?

Your goal is to build lasting relationships with your target audience, so which type of agency should you engage - Marketing or Public Relations?

The line between Marketing and PR can get blurred.

However, here’s the biggest difference: Marketing typically pays for media (paid ads, creating social media content and boosting it, SEO keyword payment, email marketing, newsletter optimization, etc.), and

Public Relations typically earns media (press features, social media features/shares, interviews/highlights, etc.). Ask yourself what attracts you more as a consumer - an ad or a story? If it’s a story, then a Public Relations agency is likely the best fit for you.